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Local SEO Tips and Tricks for Small Businesses
Search Engine Optimization, or SEO, has become synonymous with online marketing. After all, landing the sweet spot on the top of the SERPs lends credibility to your business, fetches more customers,...
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What Makes .sbs A Great Choice For Philanthropic Initiatives
Companies are always on the hunt to make their brand come across as favourable and good in front of their target audience, which is one of the primary reasons why many companies of all sizes invest in...
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5 Strategies to Grow Your Email List with Social Media
Your email list is a crucial asset that helps you build a long-term relationship with your existing and potential customers. An up-to-date mailing list paired with a highly effective email marketing...
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6 Reasons Websites Fail and How to Avoid Them
Unlike the common notion that having a website is enough to mark an online presence, a site will be pretty worthless until it’s well designed to yield exceptional business outcomes. In today’s...
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How The .inc Domain Gives You a Competitive Edge Online
What comes first, the domain name or your brand name? For many entrepreneurs, this is a tricky question. But in reality, it really depends on your current business situation. If you’re planning to...
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What Is CRO and Why It Matters to Your Business
“Every aspect of marketing is entirely useless unless it produces conversions.” – Jeremy Smith, entrepreneur and conversion expert What do people set up businesses for? Why are thousands of man-hours...
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5 Reasons to Get a Professional Logo Design
Businesses that have a unique product, provide efficient customer service, and launch great online marketing campaigns tend to be one the most successful. But where does a logo fit into these? Is it...
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5 Elements of an Effective Email Newsletter
An effective email newsletter is a valuable marketing tool for businesses. The massive popularity of this channel is largely attributed to global email users amounting to 3.9 billion users in 2019. It...
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5 Elements to Look For in an SEO Agency Proposal
It’s not enough to have a basic understanding of what is SEO and how it works. There are things best left to the experts. With thousands of outsourcing SEO agencies available, accessing professional...
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How to Nail Local Marketing for Your Business and Drive Growth
A small business owner wants to generate revenue by increasing their online and foot traffic. However, they don’t wish to spend obnoxious amounts of money on billboards or other paid advertising...
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Will Email Marketing Remain Relevant in 2022?
With the advent of online marketing, advertisers developed entirely new approaches to reach customers online. Given that the way people interact and consume content online continues to evolve, so do...
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Emails and SEO: A Marriage Made in Marketing
The rise of online marketing means companies have more channels than ever to reach their customers. So much of our everyday lives in the modern world takes place online. Therefore, it makes sense that...
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All You Need to Know About Cyber Smart Week 2021
With cybercrime instances projected to exceed a worrying $6 trillion by 2021, almost every sector out there — including healthcare, finance, government, and tech —invest in cybersecurity now more than...
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How to Position Your Business for the Latest Apple Email Privacy Update
For the majority of businesses operating online, emails are a vital marketing tool. Nearly 9 out of 10 marketers use email marketing to distribute their content organically. Emails offer a range of...
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The Impact of COVID-19 on Email Marketing and What to Expect Next
Covid-19 is causing a tremendous impact on online marketing. The pandemic has transformed how we interact with one another, make purchasing decisions, and consume advertising. These seismic shifts in...
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Build a Winning CRO Strategy with These 5 Expert Strategies
Every business out there aims to drive more traffic to its website and landing pages. However, simply driving the traffic to a website is not enough. Once you get visitors onto your pages, what...
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Learning Design from The World’s Most Remarkable Logos
Everyone knows that logos are the face of your brand. It’s the “it” factor that helps you gain recognition in advertising your brand offline or via online marketing. Designing the right logo is...
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How to Improve ROI Out of Your Ecommerce Website
Online shopping is taking the world by storm, putting ecommerce on the spotlight. In fact, its share in all of retail sales increased from 16 to 19 percent in 2020. And with the pandemic changing the...
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.au Direct Domains Are Coming Soon: What Does This Mean for You?
There have been exciting changes to the Australian domain landscape since 2015. One of them was the introduction of .au domains. And recently, .au Domain Administration (auDA) — the governing body for...
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Little Shop of Horrors: Here’s Why Your Business Website Isn’t Making Money
A website is now every business’s must-have tool to efficiently adapt to the uncertain future. This also means the online competition is only getting bigger. Stay on top of your game by ensuring your...
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